SWANDOO
SWANDOO
Creating a New Standard
Starting in 2015, I spearheaded the creation and growth of a distinctive brand within the child safety industry. My journey began with a thorough analysis of existing market leaders—their positioning, product portfolios, and brand messaging.
Why “Swandoo”?
The brand was named after the graceful swan, known for its elegance, lifelong partnerships, and nurturing instincts. Just as swans safely carry their cygnets on their backs, Swandoo’s mission has always been to design products that offer intuitive, secure protection for children.
Client
SWANDOO
Year
2015-2025
Live Project
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Addressing Real-World Challenges
Addressing Real-World Challenges
At the time of Swandoo’s inception, up to 60% of car seats on the market were misused due to improper child securing, incorrect seat installation, or inappropriate product selection based on size and weight. Swandoo emerged as a premium, design-driven brand aimed specifically at overcoming these critical safety issues.
At the time of Swandoo’s inception, up to 60% of car seats on the market were misused due to improper child securing, incorrect seat installation, or inappropriate product selection based on size and weight. Swandoo emerged as a premium, design-driven brand aimed specifically at overcoming these critical safety issues.
Addressing Real-World Challenges
At the time of Swandoo’s inception, up to 60% of car seats on the market were misused due to improper child securing, incorrect seat installation, or inappropriate product selection based on size and weight. Swandoo emerged as a premium, design-driven brand aimed specifically at overcoming these critical safety issues.
Product Innovation and Recognition
Product Innovation and Recognition
I developed a clear and intuitive product portfolio complemented by a range of thoughtfully designed accessories, covering children from birth to approximately 12 years old. Our debut product, ALBERT, quickly earned exceptional acclaim, achieving a double test win in the world’s most rigorous consumer safety assessments—an unprecedented accomplishment for a newcomer in the industry.
I developed a clear and intuitive product portfolio complemented by a range of thoughtfully designed accessories, covering children from birth to approximately 12 years old. Our debut product, ALBERT, quickly earned exceptional acclaim, achieving a double test win in the world’s most rigorous consumer safety assessments—an unprecedented accomplishment for a newcomer in the industry.
Product Innovation and Recognition
I developed a clear and intuitive product portfolio complemented by a range of thoughtfully designed accessories, covering children from birth to approximately 12 years old. Our debut product, ALBERT, quickly earned exceptional acclaim, achieving a double test win in the world’s most rigorous consumer safety assessments—an unprecedented accomplishment for a newcomer in the industry.
Meaningful Naming
Meaningful Naming
To ensure our brand was approachable and memorable, products were thoughtfully named after iconic role models who significantly advanced human knowledge and well-being. ALBERT honored Albert Einstein, who overcame early misconceptions to revolutionize modern physics. MARIE paid tribute to Marie Curie, the double Nobel laureate, with the product itself achieving dual consumer test victories in both front- and rear-facing configurations. CHARLIE, inspired by Charles Darwin and the spirit of exploration and discovery, represented children growing up and venturing independently into the world.
To ensure our brand was approachable and memorable, products were thoughtfully named after iconic role models who significantly advanced human knowledge and well-being. ALBERT honored Albert Einstein, who overcame early misconceptions to revolutionize modern physics. MARIE paid tribute to Marie Curie, the double Nobel laureate, with the product itself achieving dual consumer test victories in both front- and rear-facing configurations. CHARLIE, inspired by Charles Darwin and the spirit of exploration and discovery, represented children growing up and venturing independently into the world.
Meaningful Naming
To ensure our brand was approachable and memorable, products were thoughtfully named after iconic role models who significantly advanced human knowledge and well-being. ALBERT honored Albert Einstein, who overcame early misconceptions to revolutionize modern physics. MARIE paid tribute to Marie Curie, the double Nobel laureate, with the product itself achieving dual consumer test victories in both front- and rear-facing configurations. CHARLIE, inspired by Charles Darwin and the spirit of exploration and discovery, represented children growing up and venturing independently into the world.
A Creative Force
A Creative Force
Capturing ten years of intensive work in just a few images is just not possible. Throughout this decade, I have been the creative engine behind every aspect—from innovative product design to crisis management. These examples provide only a glimpse into this exciting and rewarding journey.
Capturing ten years of intensive work in just a few images is just not possible. Throughout this decade, I have been the creative engine behind every aspect—from innovative product design to crisis management. These examples provide only a glimpse into this exciting and rewarding journey.
A Creative Force
Capturing ten years of intensive work in just a few images is just not possible. Throughout this decade, I have been the creative engine behind every aspect—from innovative product design to crisis management. These examples provide only a glimpse into this exciting and rewarding journey.
More Works More Works
More Works More Works
