Ferrari x BOSE

While at Gustavo Fontana Inc. (now Fresco Design), I contributed to the industrial design development of the Bose Media System infotainment and navigation unit for Ferrari’s grand tourer, the F612 Scaglietti.

Our consultancy supported Bose’s internal engineering and design teams, helping them craft an interface that merged advanced usability with Ferrari’s aesthetic and ergonomic benchmarks. The design also accommodated scalability for other premium automotive clients.

Client

Bose Automotive x Fresco Design

Year

2007

Design Strategy

Our collaborative efforts with Bose focused on:

Innovative Physical Interaction: Supported the development of a dual collapsible knob interface enhanced by proximity sensors—an advanced usability innovation that reached production.
Ergonomics & Safety: Contributed to design solutions that prioritized ease of use and minimized driver distraction.
Modular Adaptability: Enabled future adaptations for Maserati, Mazda, Nissan, Cadillac, and other partners.

Our collaborative efforts with Bose focused on:

Innovative Physical Interaction: Supported the development of a dual collapsible knob interface enhanced by proximity sensors—an advanced usability innovation that reached production.
Ergonomics & Safety: Contributed to design solutions that prioritized ease of use and minimized driver distraction.
Modular Adaptability: Enabled future adaptations for Maserati, Mazda, Nissan, Cadillac, and other partners.

Design Strategy

Our collaborative efforts with Bose focused on:

Innovative Physical Interaction: Supported the development of a dual collapsible knob interface enhanced by proximity sensors—an advanced usability innovation that reached production.
Ergonomics & Safety: Contributed to design solutions that prioritized ease of use and minimized driver distraction.
Modular Adaptability: Enabled future adaptations for Maserati, Mazda, Nissan, Cadillac, and other partners.

Process & Collaboration

Served as a key industrial design resource to Bose’s internal teams, developing concepts, ergonomic studies, and prototypes.
Promoted cross-disciplinary alignment between UI, mechanical engineering, and user experience teams.
Initiated discussions around integrating Bose’s broader product and service portfolio into the hardware design approach.
Exhibition Design: Additionally, I contributed to the design of interactive exhibitor systems for the 2007 Geneva Auto Show booth. These allowed attendees to experience the infotainment system and evaluate Bose’s audio quality via integrated Bose headsets, simulating the in-car experience outside the vehicle.

Served as a key industrial design resource to Bose’s internal teams, developing concepts, ergonomic studies, and prototypes.
Promoted cross-disciplinary alignment between UI, mechanical engineering, and user experience teams.
Initiated discussions around integrating Bose’s broader product and service portfolio into the hardware design approach.
Exhibition Design: Additionally, I contributed to the design of interactive exhibitor systems for the 2007 Geneva Auto Show booth. These allowed attendees to experience the infotainment system and evaluate Bose’s audio quality via integrated Bose headsets, simulating the in-car experience outside the vehicle.

Process & Collaboration

Served as a key industrial design resource to Bose’s internal teams, developing concepts, ergonomic studies, and prototypes.
Promoted cross-disciplinary alignment between UI, mechanical engineering, and user experience teams.
Initiated discussions around integrating Bose’s broader product and service portfolio into the hardware design approach.
Exhibition Design: Additionally, I contributed to the design of interactive exhibitor systems for the 2007 Geneva Auto Show booth. These allowed attendees to experience the infotainment system and evaluate Bose’s audio quality via integrated Bose headsets, simulating the in-car experience outside the vehicle.

Outcome

The Bose Media System debuted in the Ferrari F612 Scaglietti at Geneva 2007. Its dual-knob/proximity sensor interface became a signature innovation in Bose’s luxury automotive collaborations. The exhibition units further enhanced public engagement by offering an immersive, hands-on experience.